Your Voice Matters: How to Impact Your Audience by Showing Up Online as a Business Owner

Sep 14

In today’s online world, authenticity has become a buzzword, especially as it relates to branding and online marketing. Last week, on the podcast, we dove deep into the importance of showing up authentically online, and today, we’re continuing the conversation by shifting our focus to another crucial aspect: "Being Seen Online."

Showing up online brings up the topic of vulnerability – a word that, rightfully so, can strike fear into the hearts of many when it comes to their online presence. It's a challenge that even the most seasoned entrepreneurs face.

But it's a challenge that, when embraced, can lead to building trust with your audience. For those of you who resonate with this struggle, you're not alone. If you’re looking for resources, Brené Brown's work on vulnerability has been a guiding light for me on my journey.

In this episode, you’ll discover:

Why showing up online, and embracing your vulnerability no matter how uncomfortable it can be can be life-changing for you and your audience.
What vulnerability and being seen really entails - hint it’s not about sharing everything online.
My top tips for sharing your story online via your content, and how this practice alone can lead to a more consistent presence for your business online.

For the full content, and all the insider tips, listen to Episode 94 now.

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Shifting Your Mindset Around Being Seen

One of the most beautiful aspects of having an online business is the opportunity to make an impact, even if it's just on one person.

Remember, your purpose is not solely about reaching millions or achieving high sales numbers. It's about touching someone's life with your unique experiences and insights.

Knowing that even one person is positively impacted by your content can be a powerful motivator to keep showing up. This of course leads to more consistency which is a cornerstone of a successful online presence. Over time, this consistency builds trust with your audience and community, leading to growth and sales.

Get Crystal Clear on Your Ideal Customer

Ideal customer work may seem time-consuming, but it's essential. It truly plays a role in everything you will create via your marketing moving forward.

By defining your ideal customer, you can better empathize with their needs and tailor your content to resonate with them. It also helps you understand what types of stories can be shared online to make the greatest impact. This approach makes it easier to show up authentically and provide value.

Balancing Vulnerability and Privacy in Brand Storytelling

Brand storytelling is an amazing tool for building connections with your audience. However, the challenge often lies in finding the right balance between vulnerability and privacy. It's essential to determine what feels right for you, aligns with your brand, and respects your boundaries.

You absolutely do not need to share everything about your personal life online. If you don’t feel comfortable, it’s ok to keep some things sacred. I’ve found from my experience, that you’re able to provide the best experience for your audience when you’re on the other side and can provide value.

Value and Benefit: The Two Pillars to Great Brand Storytelling

Before sharing any piece of content, ask yourself, "What value and benefit does this offer my audience?"

If you can't articulate this clearly, reconsider sharing it at this moment. It doesn’t mean it’s not a great story or piece of content, but it might be better to share it at a later date. Providing value is the foundation of trust and connection, ultimately leading to business success, so we always need to keep this in mind when choosing our stories.

Intentionality in Your Content

Instead of aiming for viral fame or massive likes, focus on creating intentional content that serves your ideal customer.

Being deliberate in what you share ensures that you attract the right audience and, more importantly, the right customers.

CONCLUSION

In conclusion, remember that there's someone, somewhere who needs to hear your message.

By embracing authenticity, consistency, and value-driven content, you're not just doing your business a great service; you're making a difference in the world.

Your story has the potential to inspire, educate, and motivate others. Don't hide behind your brand; let your voice be heard. Embrace vulnerability, find your balance, and share your unique journey.

Your impact may be more significant than you can imagine, but you’ll never know if you don’t put yourself out there (even if small steps at first).

Remember, your story is worth sharing.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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