As entrepreneurs, we often face many challenges, and for me, one of the toughest was mastering copywriting.

I know it might surprise some of my clients, given how quickly I now whip up blog posts, emails, and other content, but copywriting was something I struggled with in the beginning.

I’m sharing this because if you’re a business owner who’s feeling overwhelmed by writing your own copy, you’re not alone.

This is exactly why I wanted to bring on Elise Hodge, a funnel strategist and conversion copywriter who has helped countless coaches and course creators make daily sales on autopilot.

Elise and I connected through a shared passion for simplifying business processes, and I knew she’d be the perfect guest to help you build confidence with your copywriting.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

Tips to build confidence in your writing, and create copy that connects with your audience and drives conversions.
How to craft email and sales funnels that automate sales and engage your ideal clients.
Practical advice on identifying your unique voice and using it to create authentic, compelling copy that resonates with your audience.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 134 now or watch it on YouTube here.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

Elise’s Journey to Becoming a Conversion Copywriter

Elise’s story is an inspiring one. She started her journey in the online space back in 2016, diving into blogging and growing an Instagram community.

She eventually sold her first course about Instagram growth, a far cry from the funnel strategy and sales page copy she writes today. Elise’s background in PR and journalism laid the foundation for her copywriting career, which she started experimenting with in 2017.

Over time, Elise transitioned into writing web copy, sales copy, and eventually sales funnel copy, all while refining her business to fit her lifestyle.

One thing that stood out to me in our conversation was how Elise has continually pivoted her business to align with her lifestyle, especially after having kids. Like me, Elise values the importance of balancing business with family, and she’s built a sustainable business model that supports both her professional and personal life.

Mastering Copywriting for Business Success

So, what’s the key to mastering copywriting as a business owner?

Elise and I both agree that it’s not about getting it perfect the first time. It’s about getting something out there and refining it through repetition.

Copywriting isn’t easy, especially when you’re just starting, but as Elise shared, the more you do it, the better you’ll get.

For those just starting to create content or writing their own copy for their business, Elise recommends two things: understanding your brand voice and listening to your audience.

Writing with authenticity is essential.

If you’re not sure how to find your voice, Elise recommends creating a simple “brand voice guide” to help you stay on track as you write. This can include things like what words you say, what you don’t say, and what feels true to your style.

Another huge tip from Elise is paying attention to your audience and really listening to what they say. Running surveys or looking at comments on your social media and content is a great way to gather insights about their pain points.

The more you know your audience, the easier it is to create copy that speaks directly to them.

How to Get Started with Funnel Copywriting

When it comes to funnel copy, Elise shared a ton of practical advice. One of her key insights was the importance of adding personal touchpoints in automated email sequences.

For example, rather than sending generic, impersonal emails, consider using more engaging formats like Loom videos or personalized responses. A little bit of extra effort can go a long way in creating a deeper connection with your audience.

Elise also talked about the power of email marketing funnels and how they can increase conversions when done right. The goal is to create a funnel that feels seamless, personal, and aligned with your audience’s needs.

Elise’s tip: When building funnels, make sure that your copy speaks to your ideal customer’s emotions and needs, while positioning your products or services as the solution.

Your Copywriting Success Starts with Confidence

We all struggle with copywriting in the beginning, but at the end of the day, confidence in copywriting comes from practice.

The more you write, the more you refine your message.

As Elise said, even though she’s now an expert in copywriting and funnels, she still faces moments where she questions her work. But the key is to keep going, keep refining, and keep showing up for your audience.

Like most things in business, finding your rhythm with writing your copy comes from practice, and yes, I’m sorry that it’s the same for a lot of things in business!

The Power of Authentic Copy

The world of copywriting can feel overwhelming, but when you get it right, it’s incredibly rewarding.

As Elise and I discussed, copywriting is about connecting with your audience in a way that feels personal and genuine. It’s about telling your story, solving problems, and guiding your audience to the solutions you provide.

So if you’re struggling with your copy, take a deep breath.

You don’t have to be perfect from the start.

Get your ideas on the page, and refine them as you go. You’ve got this!

Want to learn more from Elise? Be sure to grab her free welcome email template download for a great launch point to get started on your copywriting journey.

CONNECT WITH ELISE

Elise Hodge is a funnel strategist and conversion copywriter who helps coaches and course creators make daily sales on autopilot by building simple, high-converting funnels. As a mum of two toddlers running her business in part-time hours, she’s passionate about helping others create flexible, profitable businesses that fit their lives.

https://connectioncopy.co/

https://instagram.com/connectioncopyco

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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