What To Do When You Don't Hit Your Business Goals

BY MICHELLE KNIGHT

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I hope that this title really caught your attention. 

I know it did on Instagram when I shared that I didn't hit my goals in business. And I was really hesitant to share that for obvious reasons, but the response that I got really reminded me how important it is to share this side of being a business owner. 

Because it can always feel like everyone around you is fucking nailing it and you're over here like, "What? What did I do wrong? Why am I different?" 

But the reality is nobody's nailing it.

We all have these moments where we don't necessarily hit our goals. I'm five years into running this business, which is kind of nuts to think about. There have been numerous times that I haven't hit my goals, but I've always made progress and moved forward even when I didn't hit my goals. 

So, when I posted that Instagram post, it made me kind of think, "What would I share with entrepreneurs specifically about NOT hitting your goals?" 

And then as fate would play out, I had a client who hosted their very first challenge and it didn't go as they had planned. We had a whole conversation about, "What does that mean? What could we have done? What do we learn from this?" And I was like, "Oh my God, I just need to share this on the damn podcast." 

So that's how we got here today.

BUSINESS EXPECTATIONS

I think that there is a very thin, beautiful, kind of wiggly line between goals and expectations. I think we get the two confused quite often. 

I'm a big fan of setting goals, many of you know this. It is like in every program that I'm in if you work with me one-on-one, I'm always asking you, "What are your goals?" because it's really important to reverse engineer. I think one of the best strategies that we can learn as business owners is to reverse engineer.

Thinking about where we want to go and the steps we need to take to get from point A to point B. 

It breaks down the whole planning process and it makes it actually quite simple and less overwhelming.

Goals are measurable. We know this. We've learned this in school. You can actually look at a goal and say, "Yes, I'm 20% there. I'm 50% there. I've already surpassed that." 

Expectations are very different. And I've found that expectations tend to be very emotional, where goals are achievable and able to analyze when we remove the emotion. 

There comes a point where you have to remove the emotion and say, "What is the data telling me?" 

But that doesn't change the fact that we go into a launch or putting our business out there or whatever without expectations, without the emotion behind it and why it’s important that we are paying attention to why we're setting the goal.

WHY DO YOU HAVE THIS GOAL?

The first thing you want to identify is...What is the goal?

Make sure that it's measurable; typically some sort of a number. 

Then, get clear on why you have that specific goal. Ask yourself, “Why is this goal important to me? Why am I going for this goal?" 

And then, and this is the hard part, strip away all the BS around what you should be doing.

I'll give you the example that I posted on Instagram. I posted on Instagram at the beginning of June that I didn't hit my goal for my Academy launch. 

Now, Brandmerry Academy is a marketing membership that I host along with the Brandmerry support team where we support entrepreneurs in marketing their business without relying on social media. 

I have launched the Academy three times since the doors opened. I basically put the whole thing out into the world at the beginning of 2020. As I was gearing up for this launch, I was thinking about our launch in January 2021. It was epic. It was so good. There were a lot of different reasons for that. 

One of which is that I had another program that was ending, the support was ending, so a lot of those members went into the Academy. And then we brought in a lot of new members. We did the same in terms of numbers this launch as well, bringing in the same percentage of new members, but I didn't have an existing program ending, so we didn't have that kind of rollover.

I wasn't planning on that though. I wasn't planning for that. But I was planning for a giant launch.

When I say giant, like big, scary to me, not necessarily to someone else. Maybe to you listening, it might be absolutely terrifying if you've never launched anything before. But, I was essentially going for a $50,000 launch, which is not something that I have done to date. 

And I felt really good about it. I felt really confident in it. Obviously, there are some scary feelings, exciting feelings as well if you're jumping up that high, which we were, almost doubling what had been done previously without spending more on ads.

So, when I didn't hit my goal, there was something that I think we all go through. There was number one, "Okay, what happened? What did I do wrong?" I think that we can all be honest with ourselves here and say that that's kind of where our mind goes right in the beginning. 

But I've done this enough to know that even if you don't hit the goal, it doesn't mean that it was a complete freaking flop or a failure. That’s why it’s so important to remove the emotion because it also doesn't mean that there's anything wrong with you.

WHAT DOES A FLOP TELL US?

So what does it tell us and what do we do when we don't hit those goals?

In order for anything that I'm going to share with you to work, you have to have a measurable goal. I know I've said that 16 times already. You have to have a measurable goal, or none of this is going to work. 

You'll find that you aren't hitting your goals, but you can't assess why that happened. 

You've got to set the goal and stick to it and stay the course. You have to have a very, very clear, measurable, specific goal and make sure that goal feels good to you.

I believe in challenging ourselves. And I shared this in that Instagram post that I could've very easily just wanted to replicate what we had done in January. That would have been fine. And that's what ended up happening. 

So when we set out and challenge ourselves and it doesn’t go as planned...

It does not mean that there's anything wrong with you.
It does not mean that you are a failure or that you failed in that situation.
It does not mean that you can't do it later.
It does not mean that you will not be successful. 

When we don't hit our goals, we get so freaking down on ourselves and hard on ourselves that we slip into the mindset that we’re never going to be successful!

What a detrimental feeling as a CEO.

LOOKING AT THE DATA

When I finally started looking at the data and what the data was actually telling me, as I mentioned before, allowed me to remove the emotions. 

Because no matter what happened, at the end of it all you grew from that experience. If you challenged yourself with a new scary number or you set a goal that you had never achieved before, you challenged yourself. You grew. 

If you plan to launch something, let's say you wanted to host a webinar or something, you grew your community through your efforts. 

Maybe you just got to practice talking about your offer over and over and over again so now you feel incredibly confident. 

Maybe you wrote a bunch of emails and now you get to repurpose those emails later on for your next launch. 

You can have a base, you can tweak it and you can move forward. That's what all this is about.

When we don't hit our goals, we move on to this mindset of defeat. 

That's not serving us. 
That's not serving our businesses. 
That's not serving us as the CEO. 
It's not serving us as people.

We have to get into the habit of removing our worthiness from the success of our business. Whether your business succeeds or doesn't succeed, doesn't change the fact that you are worthy. 

That's why I'm in love with looking at the data when we don't hit our goals. 

Because we need to be invested in what we're doing, but we cannot tie the success of what we're doing to our worthiness as human beings.

I see this happen a lot with business owners, especially newer business owners, in their first year or two years of running a business, where they're constantly going through this emotional roller coaster if they don't achieve exactly what they set out to do. 

So, when I was talking to my client about the particular challenge that she hosted; the first one ever, very small email list, I started to say, "Okay, let's look at the data."

WHAT DATA TO LOOK AT

Let's say your goal is to get 100 people signed up for your webinar and you got 50 people on. 

What you want to do is look at first is dedicated time. 

How often were you promoting the signup? 
If you didn't hit your sign-up goal, then it will come down to two things. 

Thing number one, were you actively promoting?
Were you putting it out there enough for people to actually sign up? 

We know we have to talk about things multiple times. And sometimes people have to hear things seven times in order to take action, even on something that is free. 

With the data you can sit there and assess and say with clarity, "I probably could have posted this a little bit more. I really only did it twice a week," so on and so forth. 

Number two area for analysis is your messaging. 

If you feel like you promoted it consistently across all platforms; you were talking about it quite often, you were just doing the damn thing, but sign-ups were lacking, then you can start to look at your messaging. 

Was my messaging clear? 
Could I have created a better title for this? 
Is it a timing thing?

If you have a landing page for people to sign up on, you can see how many people landed on the sign-up page (or landing page) and how many people signed up. Maybe your conversion rate was 20%, then we know that needs to be higher and we can adjust your messaging.

If you got great traffic but few sign-ups, we know it’s a messaging issue on the sign-up page.

Do you see how powerful this data is for moving forward?

Then the next thing we look at is engagement. 

If you're hosting a webinar, it's important to know that in your mind you might have this expectation that 100% of the people who sign up are going to attend your webinar (there are those sneaky expectations again). 

But data shows that that's not true. In fact, a solid goal is 50%. Of the people who sign up, we want a minimum of 50% of those people to attend the webinar. 

That is a marker for us. So if you're going in with this crazy expectation that it's supposed to be 100%, you're already setting yourself up. 

Now that doesn't mean you can't have more than that, but that is what you want to shoot for, for your minimum.

So, you can assess the situation and say, "Oh, hey, 50% actually did show up. Maybe it wasn't necessarily the number of people that we imagined on a webinar or on a live video, but based on our sign-ups, we hit the 50% mark." 

So if you hit the engagement rate, but 50% equaled a low number, then we know we need more people to sign up and can circle back to number one.

If you didn't hit the engagement marker, then you get to look at your numbers and say, "Well, were people opening the emails where I was reminding them about it, did people know where to go? Was I doing a good job with the CTA on the video? Was I doing a good job of keeping people engaged on the webinar?"

That's the thing that I love about marketing.

MY LAUNCH ANALYSIS: CASE STUDY

Your data is there, you just need to analyze it. 

Look at your data through a lens of no emotion. It's a non-emotional lens if you will. 

Just read the data and see what the numbers are telling you. It's going to improve your marketing.

For the launch that I had done for the Academy, I started to look at the information. Sometimes when I’m launching, I'll do a webinar, or sometimes I will do a challenge. With each of my programs, I've fluctuated between the two because I really want to find what works best. 

So this most recent launch we did a four-day challenge. And when we were looking at the numbers and comparing to the previous one, we noticed that sign-ups and engagement were lower for the challenge.

What that tells me, by looking at the data, is that my audience is busy and they have a really hard time committing to showing up consistently over the course of four or five days. But by inviting them to a single workshop or session that they can just block off an hour and a half on their calendar, it's much easier. 

We know this because when we host one-day workshops for The Academy launch, the sign-up and show-up rate is higher.

We also then started to dissect the emails. On the back end of this challenge, I opened the doors to The Academy Now, one of the things that we've been playing with from time to time has been creating shorter launches. When I first started my business, I would launch for two to three weeks. 

The first time I launched Roadmap to Freedom I launched for an entire month. I was so tired. But I was just starting so I didn't have a huge community and I wanted to get on the phone with as many people as possible and I was testing everything. 

As we've launched more and more, we've played with shortening that time span. 

But this launch was still a little long. We realized when people were actually signing up. And most of the people sign up on the webinar or the challenge and then at the very end. So we can shorten that quite a bit and that's some data that we can take moving forward. We felt like this one was just a little bit long and drawn out.

One of the things that showed us this information, was looking at the open rates and looking at the click-through rates and how they steadily declined and then peaked. 

That really kind of confirmed for us over here at Brandmerry that we wanted to shorten our launches. And that's a strategy that we're going to use moving forward. It also saves me time and energy as well.

The final thing that I always look at for a launch specifically if not hitting my goals is the messaging.

That's that last piece. "Were people opening my emails?" 

We keep a spreadsheet where we input all that data from ConvertKit, which is the platform that we use for email marketing. And then we can say with clarity which emails had better open rates and click-through rates. 

The open rate data telling us which subject lines worked and the click-through rate telling us more about the body of the email.

This is a normal conversation when we’re assessing the date, "Wow, this email had a huge open rate. Great. We'll probably keep that subject line when we launch again. This one did not have a great open rate. We need to change that subject line. This had a great click-through rate. Fantastic. The body of the email, the email itself is awesome. We don't need to mess with that." 

And that allows us to look at the information and repurpose pieces that worked for the next launch - we don’t need to recreate the wheel.

Do you see how powerful it is when we take time to assess our goals?

CONCLUSION

The assessment stage is the most important stage for moving forward. 

How do you know what to improve upon?
How do you know what to change?
How do you know what to keep constant?

...if you don't take the time to look at what actually happened? 

Remove your worth and your emotion from the assessment stage while you look at the data. 

After you’ve assessed the data you can then ask yourself, “How do I feel?” 

What do these feelings tell me about the work?
Do I enjoy what I’m doing?
How do I feel about the process?

You will become a better business owner if you let your data drive your decisions, and then swoop in at the end and say, "How do I feel about this? How do I feel about the data? Do I want to give it another go and switch it up and see what happens? Do I just say, 'Nope, data shows that this isn't working? I fucking hate it. Let's just do something different?" 

You get to make those decisions and I think it empowers us!

It gives us back the power as the CEO to make those decisions. And that's incredibly important. 

Be grateful for what did happen.
Celebrate what did happen.

Don't get so obsessed with what didn't work out that you forget to celebrate what did. 

That's how you are going to move your business forward. 

That's what I did after this launch. I celebrated the amazing new members inside of The Academy. I also celebrated what I learned as a business owner. 

Be open to adapting, and celebrate no matter what. 

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

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LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

3 Tips to Plan for 2022 in Your Business

3 Tips to Plan for 2022 in Your Business

BY MICHELLE KNIGHT

This post has been updated to support you in 2022.

I know planning for the New Year can come with a mixed bag of emotions, you're excited about all the possibilities, but you're also thinking of all the things that didn't "quite work out" from the previous year.

Maybe, you want to plan but can't find the motivation to do so.

Or, if you're like most of my clients, planning doesn't come naturally to you, so you try and avoid it.

Well, planning is not something you can avoid if you want to build a scalable revenue-generating business.

Having a plan gives you direction, and actually leaves room for more creativity and inspiration.

To support you, I wanted to share three no-fail tips to help you with your plans!

1. SET GOOD, BETTER AND BEST GOALS

This little strategy really changed the game for me when I started implementing it two years ago and it's so simple.

The idea here is that you can feel really down on yourself if you don't hit your goals, which might even be one of the reasons you avoid planning in the first place. So, to support you in feeling your best and confident heading into the year you want to set a Good, Better and Best goal for your annual cash revenue for 2022.

List all three, but map out the "Best" scenario when planning for the year ahead, then, if you fall short on some of your goals you'll still hit the "Good" or "Better" bracket!

And in case you're wondering, you can make this your own. Your goals might have a $3,000 difference between them or $50,000 - it doesn't matter it's all about what feels good for you.

This is one of the ways I love supporting my VIP Intensive clients because we spend time mapping out their plans in their business and then take the necessary actions to bring those plans to life. Sometimes it can feel really overwhelming to actually take action on your goals, but this is hands down one of my superpowers and how I love supporting my clients.

2. MAP OUT YOUR MARKETING STRATEGY

After your brand foundation is set, your marketing is everything. 

It's not only how you attract new quality leads to your brand, but also how you nurture them into paying clients. Yet, so many people go into marketing their business in a way that mimics throwing spaghetti at the wall and hoping it sticks.

Strategic marketing starts with a clear plan of when and where you're showing up weekly in your business.

Think about how often you want to show up in 2022.

Think about which platforms you want to optimize (not doing them all at once).

And think about the way in which you want to share your content.

Then begin to map out your content monthly (making it a goal to work up to 90 days)! Yes, it's totally possible.

3. OPTIMIZE YOUR SCHEDULE

If you're not already doing this, I promise this little hack will save you so much time in the New Year. It's all about bulk scheduling.

I've got a lot of love languages in building a simple and scalable business and one of the tactics I've been using since 2016 has been bulk scheduling my content, client calls, admin, etc.

As you plan out your 2022, think about the days of the week where you can set aside 3-4 hours to bulk create.

I recommend starting with one day and then going from there. I love to support my clients in using their one day for content creation so they can have their content ready to go every week.

From there, you can add additional days. 

At the beginning of my business, I would create content on Sundays because it was the only day my husband was consistently home from work (it's best if this time can be uninterrupted so I needed help with my son) and I was working a 9 to 5 during the week.

When I left my 9 to 5, I started having my bulk day on Monday. As we prepare for 2022, and I've grown my team, I actually get three bulk days #soexcited!

Start small and grow from there.

BONUS TIP: Put this day on your calendar weekly and coordinate any support you might need to make it happen.

CONCLUSION

Having a plan can save you so much time and energy, and help you focus on your business.

I know how easy it can be to get distracted and while a plan isn’t designed to be the end all be all, it will support you in staying on course.

So many people are afraid to plan because they are afraid to fail. However, after five years in business, I can tell you without a doubt that it is the entrepreneurs with a plan that is more likely to hit their goals.

Because having a clear plan allows for clear action.

And taking action is my specialty and it’s one of the reasons entrepreneurs work with me through my VIP Intensive. 

This VIP Intensive is the jump start you need to create a clear strategic plan (one that isn’t full of fluff and wasted time) and the necessary momentum to take consistent action.

Spots are limited, with only a few available every month. Learn more about the VIP Intensives and apply at brandmerry.com/intensive.

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

How I Made 3/4 of My Income Goal in The 2nd Half of 2017

How I Made 3/4 of My Income Goal in The 2nd Half of 2017

08/16/18

Last year, I had a goal to make $100,000 in my business. That number felt good to me, and the reason   I'm sharing this with you today is because I made 3/4ths of that in the second half of 2017. Which means that it's to too late for you if you feel behind in your own goal for the year right now. My biggest months last year were September and October which were both right around $14k and December which was closer to $18k. So it's not to late for you to reach your goals, you just have to take some steps in order to get there. 

Believed in My Goal

I believed so much in my goal. I was so grounded and rooted in hitting $100k - in hitting 6 figures. Be super clear and specific on your goal. I felt that number in my soul. I was invested and excited in that number. 

I visualized every step of the way, every month, every time I hit a goal. I was super clear on my visualization process. I was really inspired by this number. It was about how that would make me feel. I also had to do the inner work. I really started to bust through my old beliefs around money, and I also had to release my inner perfectionist.

I was always checking in on where I was at in my goals and where I might need to pick up slack. 

Planned for a Big Launch

I had planned for a big launch. Launches are a great way to bring in a big influx of money when you are trying to reach a big goal. I had been planning mine for 9 months and growing my list since January!

I did the prep work and knew this was a big part of the end of the year for reaching my goal, so I took time to prep for it and get those pieces in place. 

I really focused on building relationships and nurturing my audience. I started going live regularly. I started doing more workshops and webinars. Building trust with your community is massive. I really credit the relationship building I did to the success of this launch. 

I truly went all in on this launch! There was no holding back. Everyone knew I was launching. I put money in a mentor and Facebook Ads and the return on investment was huge. 

Focused on New Eyes and Ears on My Brand

I focused on growing my list daily and taking sales action, but also community action.

I used FB ads, Instagram and organic reach through groups to grow my list through webinars, workshops, live videos, freebies, challenges, etc (everything I do has some sort of opt in ;))

I created a welcome sequence so people really got to know me through my free offer, so when I rolled out a new offer, they were ready to invest. 

Strategically Stacked My Offers

I always had and still have a next step for my clients so they feel supported. If someone finishes a program, I have a next step for them. I planned out my launches and cart opens to lead clients from one into the other

With this in mind I heavily introduced my intensives as a welcome to coaching and focused on filling that from August - December, this led to my 1:1 clients at a higher ticket price. So you can bring people in at a lower cost level and then funnel them to the higher ticket prices. 

Separated From The How, BUT Took Action

I had my big goal in mind and things I was working towards daily, but I wasn’t obsessed with one thing working over the other.

I focused my time and energy on taking action and if something didn’t work I found something that did.

I was constantly showing up, taking action and investing back into my business to get it to work. Always take action. Don't just wait for the best idea to fall into your lap. It will come, but always take action. 

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/300033270574356/

And as always please share and comment on this blog post, I love connecting with you!

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Tapping into Your Desires & Giving Yourself Permission

TAPPING INTO YOUR DESIRES & GIVING YOURSELF PERMISSION

In today's blog post, I'm sharing a recent video I did on your desires as a women, mother and business owner.

Last year when starting my business I created a list of desires, that although exciting, seemed a bit out of my reach - but that's the fun part of listing your desires. Over the past 1.5 years I've found myself living the life I desired in January 2016.

• Leaving my 9 to 5
• Spending my days with my son
• Taking multiple trips throughout the year with my family
• Working from anywhere I choose
• Building a community of women with a strong purpose and mission
• Spreading my message

As I've hit this new milestone in my business, I found myself having a hard time thinking about my NEW desires and fear crept in. What would my community think of me? What would my family and friends think of me?

Would me admitting that I wanted to fly first class, because it looks damn comfy, of having an in-home nanny make me seem selfish? In today's video I'm walking you through my own process, PLUS giving you questions to ask yourself in order to connect with and believe your deepest desires.

Key Takeaways From Today's Video:

• It's not about "just enough", when we reach higher for our desires our needs are instantly met. Are you creating desires around "just enough" and holding yourself back from dreaming big?
• You don't have to separate your desires between Need vs. Want - it's about giving yourself permission to experience pleasure every single day.
• Are you holding yourself back because you are afraid of appearing selfish? The reality is it is your RIGHT to life your deepest desires and by doing so you are more capable of spreading good and doing good in the world.
• Stepping into the energy of your pleasures is the first step in achieving your goals. We limit ourselves by saying we don't "need" something, when deep down it is one of our strongest desires.
• YOU ARE WORTHY OF ALL THE THINGS YOU DESIRES!

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Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

5 DAILY TASKS THAT WILL ALLOW YOU TO GET MORE DONE & REACH YOUR GOALS

5 daily tasks that will allow you to get more done and reach your goals

Last week, I shared a video on my Facebook page about what my day to day schedule looks like (hint: there isn't much of a structure) and what I focus on every single day, yes it is the same, that allows me to hit my business and life goals!

If you want to check out the full video and subscribe to my YouTube channel, go here >> https://youtu.be/bkawBBsKWuw

But, I thought it would be super helpful to lay out the 5 daily tasks below so you can get inspired to create your Daily 5!

5 Daily Tasks That Allow Me to Get More Done and Constantly Move Towards Reaching My Goals

1) Personal Care

Every single day I do something for my mind and/or body so that I can be on my absolute A Game when it comes to growing and running my business. Most days I do a short 10-minute meditation to feel grounded in my energy, a workout (cause that sh*t is important), read my beliefs, visualize my goals and fuel my body. Often times we forget about taking care of ourselves while we are out building our empire, but this is a step that can't be skipped!

2) Grow My List/ Community

Whether I'm posting or engaging in another FB group, sharing a YouTube video, promoting my free offer, etc... I made sure not to miss a single day in growing my community. Your community is ESSENTIAL in running a business and, as you will see in task #3, where the trust between client and mentor begins to grow. Make it a goal to do something that gets the word out about your FB group, email list, newsletter, free offer, etc... so you can start building those deep relationships!

3) Nurture My List/ Community

This step is HUGE! I see time and time again that entrepreneurs spend so much time in energy in growing their list and zero time nurturing it. If you are sitting there not making the money you desire in your business, check yourself on how often you are engaging with the people who WANT to hear from you. Every single day I either email my list, go live, share in my community, post on social media or do individual outreach - whatever I feel called in that moment will remind my community I'm here to support them! Join my community here >> 

4) Make a Sale

Look, we have to make money! That's basically the bottom line and although no one wants to talk about selling or pitching or whatever it is you want to call it - IT IS IMPORTANT! You can only continue to do what you are doing and making your impact in the world, if you are financially supported. Every day I do something that will lead to a sale. Now don't get me wrong, I'm not selling every single day, but I'm coming up with a way to make money, whether that is a new program, a product, a special offer or reaching out to a past prospect. Make it your goal every day to grow your business, by making money!

5) Research

I freaking LOVE research! I can get lost in doing hours and hours of research on a particular topic, so when I was picking the Daily 5, I knew I needed to include it. I want to constantly be growing in my business and in order to do that I need to stay up-to-date on new offering, strategies, mindset routines, etc... I often drive my research topic by what my community and clients need most so I know I'm first and foremost serving them. 

Don't forget this list should be customizable to YOU, but I highly recommend choosing your Daily 5 and sticking to it. The best part, no matter how crazy life might get, you know if you complete your Daily 5 you will reach your goals!

Just a quick reminder you can watch the full video, where I shared a little more about my personal schedule here: https://youtu.be/bkawBBsKWuw

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Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>