Brandmerry Blog Archives
The Customer Buying Journey: Why Customers Buy and How to Market to Them as an Entrepreneur
Are you looking to better understand how your branding and marketing efforts work together to support new subscribers and leads?
When you're creating content do you often wonder how each piece fits together to support your dream clients in purchasing from your brand?
Do you want to learn more about the customer buying journey and how to effectively market to your audience at each stage?
In today's episode, we're diving into the customer buying journey - from the moment someone discovers your brand to the point where they invest and what's happening for them every step of the way
At Brandmerry, we believe that supporting your audience every step of the way is essential for building a successful brand.
Whether you're just starting out or looking to optimize your current marketing efforts, this episode will give you valuable insights and actionable tips to help you build a strong and loyal customer base.
Tune in now to hear:
Why customers buy, and how having this information can shorter the amount of time someone goes from just discovering your online to new client.
How you can create content that resonates with your audience at each stage of their journey.
How to make sure your content is working for you and specifically answers the questions your audience has at each stage of their journey.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Email Marketing Funnel Tips: How to Fix Common Mistakes and Improve Conversions
Are you struggling to get your email marketing funnel to convert?
Do you feel like you're sending out emails into the void and not getting any engagement in return?
Don't worry - you're not alone. Aside from a clear strategy for your funnel which stems from the action you want them to take, there are some bonus tips that just make for good marketing.
Sometimes these little adjustments can make all the difference. Because while building an effective email marketing funnel can be a challenge, it's not impossible.
In today's episode, we're going to be discussing some of the most common email marketing funnel mistakes and how to fix them. I'm breaking down four specific ways to improve your email marketing funnel in an authentic way!
TUNE IN NOW TO HEAR:
How to design your email funnel like a handshake and the key elements to include to make sure you give the best first impression of your brand.
4 key areas to improve your email funnel that are simple tweaks and not complete overhauls of what you might already have in place.
Why having an offer is key and how it plays a role in the consumer buying journey.
LINKS MENTIONED IN TODAY'S EPISODE: PLEASE ADD LINKS
Ep 60: Email Marketing Step-By-Step
Ep 38: Copywriting Tips for Email Marketing
Ep 82: Why Email Lists Fail
Convertkit: My favorite email platform
Deadline Funnel: Authentic email timers
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Email Marketing: Why Email Lists Fail
Are you struggling to get your email list to produce an ROI?
Are your subscribers not engaging with your emails like you would like?
Are you not seeing the conversions you were hoping for?
If you answered yes to any of these questions, then this week's podcast episode is for you.
Building an email list is a crucial part of building your online community and attracting potential buyers, which we know is a key staple in building an online brand, but it can be a daunting task.
Many entrepreneurs struggle when it comes to email marketing, and I want to make sure you have exactly what you need for this marketing practice to be successful. I've seen tremendous results from my email marketing efforts over the years when I focused on what we're going to be talking about in today's podcast.
My goal is for you to start building a more intentional and profitable email community for your brand and in today's episode, I'll explore three reasons email lists fail and of course, provide tips on how to overcome them.
If you want to improve your email marketing strategy and take your online community to the next level, be sure to tune in.
Tune in now to hear:
The first step you must take in building an intentional email list - get this wrong and you might end up with low conversions!
How consistency plays a role in deliverability and might be hurting how often people receive and view your emails.
With the rise of AI you might be tempted to rely on it for copywriting, when it comes to email marketing this is a bad move - here's why!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Be More Intentional With Your Online Content Creation and Marketing Strategy
As an entrepreneur, you know how crucial content is to your marketing strategy.
You may be posting regularly on social media and following all the trends, but are you seeing the results you want?
Are you struggling to attract leads and make sales despite your efforts?
If this sounds like you, then you're in the right place. In the latest episode of the Brandmerry Podcast, I share a more intentional way to go about content creation and understanding why consumers buy.
By implementing these strategies, you can make sure you don't miss out on leads and sales in your business.
Because there is more to content creation than just posting what you feel like posting or hopping on a trend. Your content strategy needs to make sense and what you post and where you post it all play a role.
Creating intentional content that's tailored to your audience, aligned with your brand messaging, and optimized to hit on all the stages of the client buying journey will help any entrepreneur attract leads and make sales.
Tune in to Episode 80, on the Brandmerry Podcast to get all my insider tips and even prompts to get started with your intentional content strategy today.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Avoid Burnout in Marketing as an Entrepreneur in 2023
Burnout is a very real problem in entrepreneurship.
It's something that in the past wasn't as wildly talked about, but thanks to recent needs many entrepreneurs are speaking out about the pressures that come from building a business and marketing a brand. As of 2023, we're seeing an increase in entrepreneurs closing their businesses or taking time away.
This brings up a very valid concern for many entrepreneurs, or those thinking about starting a business, "How do we avoid burnout as an entrepreneur?"
Today, I want to share my insights on a specific part of this question - avoiding burnout in marketing.
Since marketing is something every entrepreneur must do to grow their business, it's the #1 place I see entrepreneurs burning out.
As a marketing expert, I teach entrepreneurs how to create sustainable marketing practices, the goal has always been to support entrepreneurs in avoiding burnout.
In today's episode, I'm sharing how entrepreneurs at every level can implement simple changes to their marketing strategy to create a more sustainable business and avoid burnout in their marketing.
Tune in now to hear:
The 3 key areas that contribute to most entrepreneurs burning out with their marketing strategy.
The #1 piece that is essential when creating a sustainable marketing strategy that consistently attracts leads and paying clients even if you don't feel like showing up.
How to think of your marketing in phases and improve overall reach and distribution without burning yourself out.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.