Every year, I share my marketing predictions for the year ahead.

I’ve been doing this since 2018, and this year I'm thrilled to share a bit of a twist.

I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a “fly on the wall,” listening in as Jodie and I take a deep dive into the world of marketing today. And, today’s episode is centered around predictions we’re making for 2025.

Join us in this new series, on the Authentic Brand Builders Podcast, called Marketing Mayhem. In today’s episode, we’ll talk about:

The 5 marketing predictions we see being a top priority in 2025.
The singular trend we see picking up even more momentum in 2025 - if you’re not already doing this NOW is the time.
The truth about niching down in the online space today.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 130 now.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

2025 Marketing Prediction: The Rise of Brand Storytelling

If you're not incorporating storytelling into your marketing by now, you might be missing out.

Storytelling has always been my forte, and I can't stress enough how it's essential in building genuine connections with your audience. Especially as AI becomes more prevalent, there’s a hunger for authenticity in content.

Jodie and I both agree that authentic, story-driven content is more crucial than ever in establishing trust with consumers. Everyone, from marketers to the consumers themselves, is using AI, which means showcasing real experiences is the differentiator that builds credibility.

If you want to stand out online, storytelling needs to be front and center in your marketing (seriously every single post) in 2025 and beyond.

Ready to elevate your digital storytelling strategy? I’ve made it super easy for you. Learn more about my Storytelling Made Simple course here.

2025 Marketing Prediction: Is a Niche Necessary?

There’s some chatter online about skipping the niche and ideal customer profiles. Jodie and I find this notion a bit misleading.

While the approach might have evolved beyond a fixed persona like "Becky," having a clear understanding of who you serve best remains a core asset to your marketing. This specificity sharpens your messaging, making it more effective in reaching your target audience.

It’s about knowing their struggles and desires deeply, allowing you to craft messages that truly resonate. When you’re selling a service or product, as a personal brand, having a niche is absolutely necessary. It tells people exactly what your brand provides them and who it’s for, giving you more intentional community members and leads.

Need to define your niche and ideal customer? You! Branded walks you step by step through my signature branding process. Learn more here.

2025 Marketing Prediction: Personal Branding as a Priority

Jodie and I are massive fans of prioritizing your personal brand and the personal experience for your customers.

As we mentioned above, the growing importance of storytelling and personal branding puts a personal spin on your marketing efforts, making them relatable and impactful. Whether it's sharing how you integrate AI into your business processes or illustrating your unique approach to brand strategy, inserting yourself into the narrative is key to increasing engagement.

When it comes to the digital age, we are in today, your personal brand is what builds connection. Storytelling is a way we share our personality with our audience, but you must know exactly who you are, your values, mission, etc… to determine which stories will resonate best with your audience.

Don’t skip the personal side of your branding, and your content, it’s the secret sauce! Learn more about You! Branded here.

2025 Marketing Prediction: Embrace Experimentation

I’ve been talking a lot about experimenting in my business, and Jodie and I both feel that an experimental mindset is vital moving into 2025.

The marketing landscape is dynamic, so flexibility and willingness to try new things are crucial. Everything we “follow” as marketing truths was once an experiment, and those truths change so frequently that staying ahead of the curve and playing with things based on your authenticity is crucial.

Remaining open to new methods of content creation can lead to unexpectedly beneficial outcomes. Experimentation can sometimes mean ignoring traditional metrics in favor of creating more meaningful interactions - and we’re here for that here at Brandmerry!

2025 Marketing Prediction: Don't Reinvent the Wheel

Lastly, one of the biggest takeaways is to remember not to reinvent the wheel every time you feel stuck.

Revisiting what has worked in the past and finding new angles or spins on established content can be surprisingly effective. Consistency in your core messaging, even if it evolves slightly over time, remains the fundamental of successful branding.

It’s also a great reminder, to look at the data. If something isn’t working, look at why it’s not working, look at how consistent you were, and look at tweaking one thing at a time, rather than reinventing the wheel and building from scratch over and over again.

CONCLUSION

As we look ahead to 2025, remember that solid brand foundations, storytelling, and focused strategies will distinguish you in a crowded niche - and if you want to stand out on social media these are crucial

Don’t forget to subscribe to the Authentic Brand Builders podcast for more Marketing Mayhem episodes and additional content on branding, marketing, productivity, and more. Watch full episodes on YouTube.

CONNECT WITH JODIE

https://www.jodiebrown.ca/

https://www.instagram.com/itsjodiebrown/

https://www.instagram.com/thevisionaryrising/

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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