As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business.

However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness.

Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction.
A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success.
A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 114 now.

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The Importance of Brand Awareness in Your Marketing

Marketing plays a significant role in ensuring that your brand is recognized and resonates with your target audience.

While developing an authentic brand is essential, it's equally important to focus on making your brand visible to the right people. If you have an amazing brand, but no one knows it exists, then you don’t have a business.

Emphasis on the brand awareness stage of marketing is something hat should be happening every single day, as it is the top of the funnel and where your leads and sales will come from.

Let’s dive into the four mistakes I see entrepreneurs making with their marketing and what to do instead.

Marketing Mistake #1: Dismissing Educational Content

One common misconception I’ve seen everywhere recently is the belief that educational content is no longer valuable in marketing.

I call B.S. on this “trend”. Educational content plays a vital role in building trust, authority, and guiding potential customers through the consumer buying journey.

The consumer buying journey in today’s modern age consists of:

Stage One: Symptoms

Stage Two: Problem Aware

Stage Three: Solution Aware

Stage Four: Product Aware

Stage Five: Purchase Decisions

Educational content is crucial during the first two stages of the consumer buying journey. They are typically what people are searching for on YouTube, Pinterest, and Google. It’s crucial to bring in new people to your brand regularly.

But, educational content can also help people decide that your brand is the one. Educational content can share more about your authority and values, something we consider when making purchase decisions.

By providing valuable and informative content, you can attract and engage with your audience at various stages of their decision-making process.

If you want to expand your knowledge of the consumer buying journey, watch this video.

Marketing Mistake #2: Neglecting the Need for a Website

Your website serves as your digital home base, allowing you to control your brand narrative, showcase your offerings, and provide a seamless experience for visitors.

It’s one of the only places where you can design a roadmap for new potential customers to follow (the other being your email funnel or sequence). In a landscape where platform algorithms and trends constantly evolve, having a website ensures long-term sustainability and visibility for your brand.

Do you need a website to make sales? Absolutely not. You can make sales from a podcast, or video and a simple form or checkout page. You can make sales from social media. However, having a website is the most sustainable practice.

When you’re looking for sustainable marketing (marketing that doesn’t require you to post daily) and long-term results, having a website sets you up for the most success. One of the most popular bonuses inside of Brandmerry Academy is our Home Base Bonus which teaches you what to include on each page, copy secrets, and ways to improve conversions.

Marketing Mistake #3: Not Designing a Content Stack

Content creation is essential for engaging with your audience across multiple channels.

However, merely producing content without a strategic approach can lead to exhaustion, and missed opportunities.

Taking careful consideration of which platforms you’re showing up on, and the purpose in your marketing funnel the better your content stacking will be. You’ll be able to design a content stack tailored to each platform's purpose, making repurposing your content easier, and resulting in a higher ROI for your content creation efforts.

I talk more about content stacking and repurposing in Episode 113 of the podcast.

Marketing Mistake #4: Making Emotional Marketing Decisions

While emotions fuel branding and storytelling, two crucial parts of marketing, relying solely on emotions when making marketing decisions can be one of the biggest mistakes.

When we make emotional decisions about our marketing we might be making changes too soon, or changing the wrong thing. Instead, we need to look at the data to discover what needs to be adjusted or changed.

This is so easy with all the analytic tools integrated into most marketing platforms.

An example of making an emotional vs. data decision relates to leag magnets and email funnels. You might feel like something isn’t working because you’re not getting opt-ins, so you might make a new lead magnet, taking time away from marketing your business.

If you were able to look at the data you might find that the problem wasn’t the lead magnet itself, but the traffic you were driving to it. Or you might discover that people are interested in the lead magnet, but your opt-in page isn’t converting. With this information, you can make better decisions and improve your marketing.

Inside Brandmerry Academy, I support members in analyzing their data and making smart marketing moves on our monthly Q&A calls.

CONCLUSION

Avoiding these common marketing mistakes can significantly enhance your brand awareness and overall marketing effectiveness. And, making sure your marketing faucet is always turned on, bringing in new leads and sales, is important.

You can elevate your brand visibility and engagement with your ideal customer by prioritizing educational content, establishing a strong online presence through your website, strategically crafting your content stack, and leveraging data-driven insights.

If you're eager to enhance your marketing skills, elevate your brand visibility, and receive personalized guidance on building an authentic brand online, I invite you to explore Brandmerry Academy.

With a focus on sustainable marketing strategies and personalized support, the Academy can empower you to navigate the world of marketing with confidence and clarity.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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