As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good.

Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create Brandmerry Academy which teaches entrepreneurs how to effectively market their business without social media.

So, today I’m breaking down the exact marketing strategy to follow if you don’t have a marketing budget, and don’t have a team to help you create and distribute your content.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

Why most entrepreneurs get overwhelmed with marketing (Hint: it’s not you, it’s what you’re being taught).
A strategy that works no matter if you prefer writing, speaking, or creating videos.
The importance of creating an omnichannel approach to your marketing efforts if you’re craving simplicity and sustainability.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 114 now.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

Understanding Marketing Plan Fundamentals

To lay a solid foundation for your marketing strategy, it's essential to grasp the core concepts of marketing.

Marketing is not just about creating content; it's about utilizing different channels strategically to build your brand and reach your target audience effectively.

Without a clear understanding of marketing principles, your content strategy may fall short of achieving its full potential.

One key aspect of the strategy we'll be diving into is the importance of evergreen search-engine-optimized content. Unlike social media posts, evergreen content is designed to remain relevant and valuable over time, driving continuous traffic to your brand.

By focusing on creating evergreen content, you ensure that your time and energy create long-term results, far beyond the initial publication date.

Want to dive deeper into the big picture of marketing? Read this blog.

Choosing the Right Platforms

As a business owner in today’s digital age, being present on multiple platforms is crucial for expanding your reach. However, as a solopreneur, it's essential to be strategic in selecting the platforms that best align with your goals and capacity.

My favorite platforms that offer insane advantages for reaching and engaging with your audience are Google, Pinterest, YouTube, and Podcasting platforms.

By adopting an omni-channel approach, you can maximize your visibility without spreading yourself too thin.

Step One: Creating Core Content

The center of our marketing plan is the concept of core content – a weekly piece of content that serves as the foundation of your marketing efforts.

Whether it's a blog post, podcast episode, or video, your core content should be optimized for SEO and tailored to resonate with your target audience. This foundational piece forms the basis for repurposing and distributing content across various platforms.

You either want to choose to write a blog, create a podcast, or record a video (pre-recorded or live) as your core content. Remember, the goal is that it is long-form (making it easier to repurpose) and on an evergreen platform.

Step Two: Repurposing Content for Maximum Reach

One of the main parts of our content strategy is the art of repurposing content.

By leveraging tools like Descript and ChatGPT, you can transform your core content into a variety of formats, from social media posts to reels and carousels. Repurposing allows you to extend the lifespan of your content, reaching new audiences and reinforcing your brand message across different channels.

At this step, you want to add on a different platform.

If you chose blogging, your next step would be Pinterest (more on this below).

If you chose podcasting or video, your next step would be to transcribe the content and create a blog post.

I explain repurposing your content in this video.

Step Three: Harnessing the Power of Social Media

Social media plays a crucial role in building brand awareness and fostering connections with your audience. I like to use it at the mid-tier level of my marketing when people have been introduced to my brand via another platform and want to go deeper in understanding my mission, business assets, and personality.

I find that Instagram is great for showcasing your brand personality and engaging with followers on a more personal level. By repurposing your core content into engaging social media posts, you can cultivate a loyal following and drive traffic to your primary content hub on a regular basis.

Using your transcript from Descript or original blog content, you can use ChatGPT to turn your original content into various social media posts. If you’ve created a video as your core content, then you can even use Opus Clip Pro to create short-form videos to share as Reels.

Here’s an example of a weekly Instagram strategy:

Day One: Carousel post
Day Two: Reel
Day Three: Story post
Day Four: Reel
Day Five: Reel or Story post

The idea is that 3-5 of these posts can be from your original content, although I find that integrating story posts into my weekly content breaks it up and leaves room for the personal brand to shine and my creativity to kick in.

Optimizing Pinterest for Growth

In my opinion, Pinterest stands out as a powerful tool for driving organic traffic to your website.

By repurposing your existing content into compelling pins, you can tap into Pinterest's search capabilities and reach a broader audience. By simplifying your Pinterest strategy and leveraging existing content, you can elevate your brand visibility and attract new leads.

Following our social media content from above, you can share your carousel (resized for Pinterest), both Reels and then two static pins (created in Canva) that direct people to the blog.

This strategy allows you to integrate another SEO platform into your strategy adding more energy to the brand awareness stage. Pinterest is one of our 12 marketing courses inside of Brandmerry Academy.

CONCLUSION

Mastering marketing as a solopreneur requires a strategic approach and a commitment to maximizing your resources.

By implementing the strategy outlined in this blog, you can create a sustainable marketing framework that drives continuous growth and engagement for your brand.

Remember, success in marketing is not just about creating content – it's about strategizing, repurposing, and leveraging every opportunity to connect with your audience authentically.

Whether you're just starting out or looking to level up your marketing game, Brandmerry Academy is where you can flex your marketing muscle and receive 1:1 support. Inside Brandmerry Academy, you’ll learn how to master your marketing strategy, and each individual platform including Pinterest, blogging, short-form video, YouTube, website SEO, and more.

Get details at brandmerry.com/academy.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

FREE GIFTS FOR YOU

--

FREE GIFTS FOR YOU --