In the online business and branding world, visibility is crucial.

It’s not just about putting yourself out there online; it's about truly showing up as your authentic self, something I’ve found over the years can be incredibly difficult.

As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk about a personal journey I’ve taken recently concerning visibility and how I navigate my relationship with social media as an entrepreneur and brand strategist.

I’m also giving you the three journal prompts that helped me uncover this fear and start taking action to move forward.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

My recent discovery around visibility and specifically what was holding me back from social media.
The importance of asking yourself the hard questions to create an authentic and aligned brand online.
Three journal prompts to get you started in discovering what is holding you back from getting your brand seen.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 127 or explore the video on the Brandmerry YouTube channel.

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A Fear of Visibility and Getting Your Brand Seen

Visibility isn’t straightforward. As much as we want it o be, if it were, we’d all be doing it effortlessly.

But, the truth is many of us have a fear of being seen online. It might manifest itself in a lot of different ways from not being able to come up with content ideas, to having a lot of drafts or ideas or things created and not posting them to avoiding a platform altogether.

No matter how it’s manifesting in your journey, it’s important that you take the time to uncover WHY it’s there and what it’s causing you to specifically fear about putting your brand out there and getting it discovered.

My Personal Journey with Visibility as a Brand Coach

The first step starts with understanding what holds us back.

For me, it was a fear around social media platforms, particularly Instagram. Despite appearing confidently online, through all of my podcasts, videos, and blogs, I uncovered a hidden fear of judgment around social media.

Over the years, I’ve been very open about my relationship with social media, taking an SEO approach to my marketing. Now, while this is something I’m incredibly grateful for because the results from SEO have been incredible for my business growth, I also found that I was lacking a bit of creativity when creating daily content.

This led me to a deep-dive journal session that helped me uncover what was really holding me back from showing up on social media.

I asked myself why these platforms felt intimidating and what was stopping me from engaging creatively. An essential step was identifying what I was passionate about and recognizing what aspects of my creativity and self-expression were not being utilized.

I love behind-the-scenes storytelling and nonverbal communication like reels, yet my existing relationship with social media kept me from creatively expressing myself in this way.

I made this discovery by following the prompts below.

Three Journal Prompts to Help Online Business Owners With Visibility

If you're navigating similar roadblocks around visibility, I wanted to share these three prompts with you.

1. What specific thoughts or situations come up when I imagine sharing my brand online? Do I fear judgment, rejection, or failure, and why do I think these fears exist?

2. If I could show up online without fear or judgment what would I share? What would I say? How would I express myself?

3. What small step can you take today to face these fears?

These prompts allowed me to ask specific questions that helped me dig deeper and map out an actionable way forward.

Moving Forward Through a Fear of Visibility

Starting with understanding and facing these fears is vital.

Once you’ve clearly identified the WHAT and the WHY, you can then begin to map out HOW you move forward.

I highly recommend that you allow the last questions to fuel a flow of ideas and ways you could get started. You only need one idea to start, and then through your actions, you can watch your confidence grow.

I decided to experiment, using TikTok as a platform to explore personal branding without the pressure of having to teach.

The objective is pure creativity—sharing who I am without focusing on selling a product or service. This playfulness, although in the early stages, has almost instantly reinvigorated my creativity and led to an overflow of ideas and content for my main business, Brandmerry.

As with all things when the creativity is flowing, other areas benefit greatly.

Building a Brand: The Foundation

Visibility also lies in having a solid brand foundation. If uncertainty about your brand is holding you back, it’s time to revisit and define your brand’s core.

This starts with confident messaging and a clear understanding of your mission will naturally make being visible much easier.

Once you have a better understanding of who you are, who you desire to work with, and what makes you unique in your personality, values, mission, teachings, frameworks, etc… you can better create aligned content for your brand.

After all, a fear of being visible is often a fear of being seen, and one of the best ways to combat that is to know yourself and how you want to show up in the world.

I’ve created a free Brand Roadmap that will break down the steps required to build a money-making brand online and share three of the top mistakes I witness entrepreneurs making.

To get your free copy, just go here.

CONCLUSION

By taking steps toward understanding what was holding me back, I began to redefine my relationship with social media. This journey allowed me a renewed creative expression and impacted my business positively.

As I navigate this creative journey, I’m sharing my experiences to inspire you to explore and face your own visibility challenges. My hope is to inspire you to take your own steps toward authentic visibility.

Whether it’s TikTok or another platform, find what allows you to express yourself authentically. Let’s redefine visibility together and continue to experiment with our creativity to become better business owners.

Thanks for tuning in! Don’t forget to subscribe to our newsletter at brandmerry.com/subscribe for weekly updates.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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