In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns.

Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today’s landscape where people are more skeptical than ever about advertising.

We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven.
The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting.
How to focus on genuine, trust-building ads that don’t just sell but also engage and educate your audience during a time when audiences are more cautious.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 128 now.

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SHOW NOTES FROM EPISODE 128.

Why People Are Skeptical About Ads

Many entrepreneurs view advertising as risky or "salesy," especially if they've had past experiences with ads that didn’t work. In our conversation, we tackle this head-on and offer insights to rethink ad strategy for a fresh start.

The Power of Facebook & Instagram Ads When Done Right

Ads aren’t just about conversions; they’re about relationship-building, too. Kwadwo shares how Facebook and Instagram ads can help brands extend their reach and foster trust when approached with patience and intent.

Key Insights for Getting Started with Facebook Ads

Timing is everything. Kwadwo and I discuss how to gauge when you’re ready to invest in ads and why having a strong organic presence first can set you up for greater success.

Avoiding Common Pitfalls and Misconceptions

One big misconception? That ads can instantly fix a business or product. Kwadwo emphasizes that ads amplify what’s already there, making it crucial to have a clear, authentic brand foundation in place first.

The Olympic Gold Medal Testing Framework for Ad Optimization

We delve into Kwadwo’s creative testing framework, which focuses on systematically testing visuals, copy, and audiences to keep costs manageable and reach the right people effectively.

Effective Strategies to Optimize, Scale, and Build Trust

Kwadwo’s advice is clear: commit to the process. Ads aren’t a one-and-done approach—they require ongoing testing and refinement to truly pay off.

Mastering Dynamic Creative

Dynamic Creative can be a game-changer. We talk about how letting Facebook mix and match your ad elements can optimize performance and provide valuable insights into what resonates with your audience.

Scaling with Purpose

Scaling isn’t just about adding budget; it’s about reading the data, adjusting to what’s working, and building campaigns that feel as personal and authentic to a cold audience as they do to loyal followers.

Free Gift: The 7 Biggest Facebook Ad Mistakes

Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

Download Here: https://quayjo.mykajabi.com/7mistakes-podcast

CONNECT WITH KWADWO

Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with 849 episodes and 4.92M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million.

But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.

Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.

Business website: https://theartofonlinebusiness.com
YouTube: https://youtube.com/@theartofonlinebusiness
Instagram:https://instagram.com/quayjo
TikTokhttps://tiktok.com/@quayjo
Facebook Business Page:https://www.facebook.com/quayjo

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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