Harnessing the Power of AI for Authentic Brand Building: A Chat with Kinsey from Feel Good Social
Like you, I’ve had my reservations about using AI in my marketing. At first, I ignored it, but as interest spread, I was determined to find ways to utilize AI tools to streamline my process.
For the past year, I’ve been using AI to help me repurpose my content (this blog was created by taking a podcast transcription and condescending it using my favorite tool Descript), brainstorming, and condensing my ideas.
But, I’ve continued to be mindful of the conversation around AI and content. How do we utilize these tools while still being authentic to our brand?
That’s why, I am super excited to share my conversation about AI with Kinsey from Feel Good Social and the Authentic AI Podcast. Kinsey and I are both passionate about authenticity, and we had an incredible chat exploring how Artificial Intelligence (AI) can be used genuinely to engage and connect with your target audience while keeping your brand's uniqueness intact.
As a former client of Brandmerry, I knew Kinsey was just the person to bring on the podcast to talk about AI and ChatGPT since they are both all the craze.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
How to train ChatGPT and other AI tools, to create authentic copy and results for your brand.
How to use AI tools outside of just writing copy, and how they can save you hours every week with your marketing.
Some of Kinsey and I’s favorite tools to use that serve as an assistant to our brand and business goals.
**I’ve included the main points below, but encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 108 now.
Making AI Authentic to Your Brand
When using AI to create a connection with the audience, the first goal should be authenticity.
Specifically, it's about being clear with your AI tool on what your brand represents, including the tone of voice, brand mission, audience persona, brand values, and others. The goal is to have ChatGPT (the AI model used most often) grasp your brand narrative and guide it toward creating content that mirrors and accentuates your brand.
If you don’t tell more about your brand, you’ll always get generic advice. Inside the episode, Kinsey gives tips on how to train ChatGPT and other tools to work for you!
Navigating the World of AI
It's easy to get overwhelmed in the AI universe with its constantly evolving tools and capabilities.
However, it's essential to remember that you're in charge of your business and can use AI in a way that works best for you.
Choose a software based on your specific requirements and train it on your brand (a must for authentic entrepreneurs).
Remember: consistency in training your AI tool will eventually help it understand your brand more efficiently and make the process even easier. Kinsey shares how she’s trained AI to understand her brand. You can use the same strategies in her Brand Persona for ChatGPT course.
Choosing the Right Tool
There are countless AI tools out there and they all claim to offer the best results. However, experience has taught us that most are fairly similar, with different branding.
Don't get carried away trying every tool; instead, ask people you trust for recommendations. Aim to avoid additional pressure from an overflow of tools, and use AI as an advantage in your established workflow.
I love using AI to streamline my content marketing workflow. This means I use Opus Clip to repurpose clips for short-form videos, Descript to create a blog post from my podcast transcript, and ChatGPT for Pinterest titles and keywords!
Don’t Rely on AI to Share Your Brand
At the end of the day, you, the business owner, are the gatekeeper of your brand.
While AI can be trained to mimic your brand and provide great output, it cannot—and should not—replace the human element of your brand.
Always run the AI-generated content through your brand filter: your judgment, values, and goals should guide the final production.
In the end, using AI should be about making your work more efficient.
It should fit seamlessly into your existing brand development and outreach strategy.
The goal is not to sound like everyone else but to let AI help you voice your brand authentically and effectively.
So, don't be afraid to dip your toes in the AI world. Take the first step, one tool at a time, and see how you can harness the power AI offers for your brand.
CONNECT WITH KINSEY
Ready to train ChatGPT to work for your brand? Dive into Kinsey’s Brand Persona Guide for ChatGPT so you don’t sacrifice your brand’s unique personality for bland copy that sounds like a robot wrote it! Get all the details here.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
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Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
