Today, on the Authentic Brand Builders podcast I want to talk to you about a topic that's near and dear to my heart: content creation.

As an entrepreneur and small business owner, creating content is not just important, it's essential. It's how we show up, tell people about our brand and our business, and connect with our audience.

I’ve been creating content online for almost eight years, consistently I might add, in the form of videos, podcasts, blogs, social media posts, and utilizing various platforms.

So, I get that it’s important, but I also know firsthand that content creation can feel like a chore.

That's why I want to share with you five ways that have helped me fall back in love with the process over the years, and I hope they'll make it easier and more enjoyable for you too.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

The importance of staying inspired as a content creator and how I’ve been able to do it for eight years.
The best piece of advice I ever received about how I consume information online and how it’s impacted me as a content creator.
The #1 thing I do when I’m not feeling lit up by my content and how it always reignites my creativity to show up.

**I’ve included the main points below, but encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 109 now.

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Have Systems in Place

Consistency is key when it comes to content creation, and having systems in place can make all the difference.

Start by focusing on one to two platforms where you can show up consistently and create high-quality content. Don't spread yourself too thin by trying to be everywhere at once. Instead, choose the platforms that align with your strengths and where it will be easier for you to show up. Remember, quality over quantity.

Additionally, make sure to schedule dedicated time for content creation in your calendar. Pick a day of the week and make it your designated content creation day.

During this time, focus on creating and scheduling your content for the week ahead. Having a set schedule will help you stay organized and ensure that content creation becomes a regular and enjoyable part of your routine.

Repurpose Your Content

One of the most effective ways to make content creation more fun and efficient is by repurposing your existing content. Don't feel like you have to constantly create something new from scratch.

Instead, look for ways to repurpose your long-form content into different formats and platforms.

For example, if you record a podcast episode, you can transcribe it into a blog post. You can also take snippets from your podcast and create social media content, such as carousels, reels, or quotes.

By repurposing your content, you'll not only save time but also reach a wider audience across multiple platforms.

And, you don’t have an excuse not to repurpose your content today. There are so many amazing tools, and it’s my favorite way to use AI. Listen to this podcast episode where we talk about using AI authentically, and watch this video on repurposing to get a better understanding of how to set up your flow.

Lead with Story

Storytelling is a powerful tool in content creation. When you share your own stories and experiences, you not only build a connection with your audience but also inspire and engage them.

If you’re feeling stuck or unmotivated by your current content, then challenge yourself to think about everyday experiences and find the lessons and parallels that can resonate with your ideal customer.

Remember to keep your stories focused on your ideal customer and how your experiences relate to them. By sharing relatable stories, you'll capture your audience's attention and build trust.

Digital storytelling is a skill worth mastering, as it allows you to communicate with your audience in a way that is authentic and memorable. It’s also a fantastic way to reignite your excitement around content creation. Ready to learn more about Digital Storytelling? Learn more about my offer here.

Look Outside Your Industry for Inspiration

It's easy to fall into the trap of constantly looking at what others in your industry are doing and following trends. However, this can stifle your creativity and make content creation feel repetitive.

Instead, seek inspiration from outside your industry. Follow people and podcasts that have nothing to do with your niche but inspire you with their unique perspectives and approaches.

When you expose yourself to different ideas and styles of content creation, you'll find new ways to innovate and differentiate yourself in your industry. Don't be afraid to step outside the bubble and explore uncharted territory. Embrace your authenticity and let it shine through your content.

Make Content Creation a Game

Lastly, make content creation a game. Experiment, play, and have fun with it. Challenge yourself to try something new every day for 30 days, whether it's a different form of content or a new platform.

Don't be afraid to start something knowing you may not be great at it initially. Embrace the learning curve and enjoy the process of growth and improvement.

By making content creation a fun and playful experience, you'll find yourself more engaged and motivated to create. It's all about finding what works best for you and your audience. Remember, showing up authentically and enjoying the process is ultimately what will help you connect with your audience and achieve your content creation goals.

CONCLUSION

By implementing these strategies, you'll not only enjoy the process of content creation but also connect with your audience on a deeper level.

I hope these tips have inspired you to approach content creation with a fresh perspective. Remember, it's all about embracing your authenticity, connecting with your audience, and enjoying the process. Now go out there and create amazing content that truly represents your brand and resonates with your audience!

If you'd like to dive deeper into the art of digital storytelling and learn how to master this powerful tool, be sure to join the waitlist for my upcoming program at brandmerry.com/story. Together, we'll unlock the secrets of storytelling and take your content creation to the next level.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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