How I’ve Embraced Content Strategy Shifts as an Online Business Owner
Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well.
Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which allow me to recharge and continue delivering valuable content, as well as completely overhauling my strategy when it no longer serves me.
If you've noticed a theme in our recent Authentic Brand Builder Podcast episodes, you're not alone. We're all about sharing behind-the-scenes lessons and experiences directly from my journey.
As you know, storytelling is a core part of my message, and today, I'm excited to dive into discussing my content strategy and how it’s changed throughout the years, and what drove those changes.
I'm pulling back the curtain to share my evolving content strategy over the past eight years as a business owner.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
The evolution of my content strategy throughout my eight years as a business owner, from the birth of my son, traveling in an RV, and today.
The unrealistic expectation of daily consistency when it comes to content creation and how I’ve shifted my strategy to meet both personal and business demands.
The importance of adapting strategies to fit lifestyle changes to maintain effectiveness without burnout.
Personally, I think this is the perfect episode to watch or listen to because of the storytelling aspect.
For the full content, and all the insider tips, listen or watch Episode 124 now.
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P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
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Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
