Creating a seamless and effective content strategy can be overwhelming, especially when trying to maintain consistency online.

To simplify this process, I’m a huge advocate for planning 90 days of content in advance.

Planning content for 90 days might sound daunting, but with an SEO-focused approach, it becomes manageable.

This strategy revolves around creating one core piece of content each week, which equals only 12 content topics for three full months (aka a quarter).

By leveraging platforms like Pinterest, YouTube, and Google Search, you can align your content with your brand's core messages and SEO goals.

I break down a full Marketing Plan in this video using an SEO-centered approach.

Today’s blog is focused on how to find these content ideas using SEO tools. If you prefer to watch the tutorial video, including a screen share of each tool, watch the video below.

Creating Your Content Web

Before diving into specific content ideas, it's crucial to build a foundation called the "content web." This strategy helps ensure your content aligns with your brand and leads back to your paid offers or services.

1. Centralize Your Brand: Start by placing your brand name at the center of your web. Branch out into subtopics that represent your expertise and the primary benefits you offer. You can also put a specific offer in the center (think your course if gearing up for a launch), and branch out from there.

2. Framework Expansion: For each subtopic, expand into broader categories to support you thorough SEO research. This method prevents having content that potentially goes viral but doesn't lead to customer conversions.

Tools for Content Ideas Using SEO Research

Once your content web is in place, it's time to tap into powerful tools to generate specific content ideas. Again, this video walks you through the process with a glimpse at my screen!

Answer the Public

Begin with "Answer the Public," a free tool that pulls data from Google to help identify popular search queries. Enter broad topics, such as personal branding or home organization, to unveil commonly searched terms related to your field.

You can see specific SEO data, as well as the type of wording people are using when searching online. This can help you choose topics that will get your brand seen, as well as make sure the wording you’re using is the same as your ideal customer.

SEO research and understanding what keywords to go for can feel like a lot. Inside, the Content Strategy Blueprint I share exactly how to perform this research, what to look for, and how to create 90 days of content.Get the details here.

Once you’ve narrowed down some topics you can click through to Google, or open another tab. Using the Keywords Everywhere plug-in, you can scroll down to see the “People Also Ask” section to discover niche questions your audience might have. This can offer insights into content angles you hadn't considered.

Google also offers a glimpse into this with the “People Also Search For” at the bottom of the search results. Just scroll down!

Auto-fill on SEO Platforms

Utilize auto-fill suggestions on platforms like YouTube or Pinterest to uncover trending or related topics in your industry. These suggestions can help you identify market gaps, as well as different angles to explore. Bonus points because it’s completely free!

Applying Your Ideas to Your Content Strategy

By just following these few steps you could have an entire quarter of topics, maybe even a year!

Remember: It’s important to select a broader topic and break it down into smaller series or segments for your research. The more specific you are to start, the harder it will be to get results. You can use your results to then expand into micro topics of the series. For example, under "home organization," explore niches like "organization for ADHD" or "minimalist home tips."

If you're ready to dive deeper into SEO research and better understand the data to support your content and marketing goals, be sure to explore the Content Strategy Blueprint here.

FREE GIFT FOR YOU!

Remember, the ultimate goal is to create content that resonates with your audience and drives them toward your paid offers. The key to any great strategy is consistency.

Inside my new free guide, the Content Playbook, I’m giving you ALL of my top secrets ways to plan, prep, create, and distribute your content consistently.

Get the Content Playbook here.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

FREE GIFTS FOR YOU

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FREE GIFTS FOR YOU --