At Brandmerry, our belief in the power of storytelling drives our mission to empower entrepreneurs in owning and monetizing their stories through personal branding and advanced marketing strategies. In this episode of the Brandmerry Podcast, we delve into the behind-the-scenes of my recent Summer Break.

The transition from summer to fall is marked by a significant energetic shift, especially for business owners. After a rejuvenating summer break, I’m feeling the energy start to simmer as consumer buying behavior ramps up.

The shift from a more relaxed schedule to a period of increased business activity is exciting, and I find that I’m more eager and ready to take on this season after I’ve taken some time away.

In this episode you’ll discover:

How I've shifted my business over the past two months to support my future business goals better.
A big personal change that happened and the impact it's had on my business.
How I generated over $30k cash without selling on social media or launching!
What I'm looking forward to next in the business as I reflect on the past seven years.

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A Strategic Use of Time During the Entrepreneur Summer Break

Instead of the typical need for a content creation hiatus, this summer break was about intentional recalibration.

Prior to the Summer Break, numerous shifts occurred in my personal life, creating a ripple effect in my business approach. Our family dynamics evolved, with my husband deciding to return to working outside the home after four years, changes in homeschooling routines, and adjustments stemming from our new home purchase.

I wanted to take this opportunity to reevaluate Brandmerry's trajectory. These personal changes prompted me to further dive into a more tailored business structure that would align with my evolving life priorities.

Balancing Business and Personal Shifts as a Business Owner

My approach, and everything we teach at Brandmerry, prioritizes putting your personal life front and center.

As a result, I decided to work an average of three to four hours per day, leveraging my business's evergreen systems (think free Google traffic thanks to SEO, YouTube content that perform from years ago, and consistent Pinterest traffic) and consistent email marketing efforts.

These strategies were not only rooted in data but also in my dedication to email communication and authentic connection, which allowed me to continue growing the business without the pressure of creating new content or constantly promoting it on social media.

The Power of Evergreen Content for Marketers

My decision to step away from social media for a period highlights the significance of evergreen content, something I encourage all my clients to focus on as a core pillar of their marketing strategy.

My business continued to generate leads and revenue from my evergreen platforms, such as Pinterest and Google, even in my absence from social media promotion. The focus on long-term content creation and SEO paid off, proving the effectiveness of organic growth strategies.

This was such a great experience because it further allowed me to see that this is where we experience the greatest ROI as a business.

Shifting Program Structure and Client Relations

This summer, I embarked on a new venture: Brandmerry's Summer Shop. While offering pre-existing courses and trainings, this endeavor marked a departure from our traditional model.

The shop provided an opportunity for direct sales to my email subscribers, offering courses that resonated with their needs. While this experiment yielded valuable insights, it also affirmed the importance of live program components in my offerings as something I not only love to offer, but that I also see a need for.

Honoring these personal changes led to crucial decisions in reshaping my business. I chose to modify the enrollment process for Brandmerry Academy, making it exclusive to clients who had previously engaged with our services.

This decision was made to better cultivate a community of aligned entrepreneurs who could benefit from my expertise and personalized support throughout the year. Additionally, I made the decision to shift my focus from taking on more one-on-one clients to launching my signature group program Roadmap to Freedom, allowing me to provide comprehensive support to a wider audience.

Reaffirming the Mission and Upcoming Endeavors of the Business

My summer of reflection solidified my commitment to my mission as an entrepreneur and business owner: ensuring my business complements my life and priorities.

I’m excited about the upcoming launch of Roadmap to Freedom, a group program that embodies Brandmerry's values. Furthermore, I revealed my plans for writing a book on authentic branding and a new course to support entrepreneurs in their journeys.

The summer break at Brandmerry offered a space for reflection, experimentation, and growth.

My intentional decisions to realign my business with my evolving personal life, leverage evergreen content, and evolve my offerings highlight the importance of strategic business choices.

My goal is to help more entrepreneurs create this freedom and space within their businesses and truly craft a business that complements their lives. I know that it is not only possible but essential for long-term success and fulfillment.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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