Are you looking to work smarter, not harder, in your business? For me, it’s a HECK YES!

As a full-time business owner and home-school momma, I’m always looking for ways to speed up and streamline the work I need to do in my business. If there’s a tool that can save me time, I’m here for it.

As an Authentic Brand Builder, I know it’s important to you to show up authentically both online and in your daily life. One key way to achieve this is by being a fierce protector of your time.

Recently, I streamlined a lot of systems, software, and tools in my business and it’s saved me so much time. The results have been great, so I want to share them with you today.

In this week’s podcast episode, I'll share some insights into how you can streamline your workflow and boost your productivity using a few key systems and software tools.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

The one business tool I can’t live without and how it supports me in every aspect of my business.
The two main tools I use to streamline my content creation process and make sure I’m able to show up on multiple platforms without wasting time.
The six tools I’m loving right now, and how I’m using them in the day-to-day aspects of my business.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 112 now.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

Leveraging ClickUp for Efficient Task Management

One of the essential tools for staying organized and efficient in my business is ClickUp.

This productivity tool offers a wide range of features to help you manage your tasks, projects, and workflows seamlessly.

Using ClickUp, I’ve created workflows for my content creation process, project trackers for launching my products and services, master databases to organize my content, and more.

.While there are a lot of productivity tools out there, I think it’s important to find the one that works best for you. ClickUp gives me multiple ways to view my data and organize my tasks, as well as communicate efficiently.

*If you want to try ClickUp head here.

Enhancing Content Creation with Descript

When it comes to content creation, transcribing audio and turning it into blog posts can be a time-consuming task.

Descript is a powerful tool that simplifies this process by offering accurate transcription services and helping me create engaging blog posts efficiently. It is by far the best AI tool I’ve found for generating blog posts that don’t change the copy - this blog was made using Descript and took less than 20 minutes to create.

By leveraging Descript, you can save time and reach more potential clients with the addition of blog posts that you can use to promote on Google, Pinterest, and social media.

Repurpose Video Content with Opus Clip Pro

Repurposing video content is a great way to maximize your reach and engagement.

Opus Clip Pro automates the process of creating short-form videos from your longer content. Every week, I take my podcast YouTube video and plug it into Opus Clip Pro. Within minutes, I’ve got 18-20 clipped videos I can use for my short-form video strategy.

I love to use these videos on Pinterest, YouTube Shorts, and Instagram, but the possibilities are endless.

With Opus Clip Pro, you can efficiently create multiple clips for different platforms, without having to watch the full video or read through a transcript.

*Ready to give Opus Clip a spin? Head here.

If you’re looking for more information about repurposing your content, check out this resource here.

Designing Graphics and Organizing Content with Canva

I hope by now you’re already using Canva in your business, if not, let this be your sign.

As you know visual content plays a crucial role in brand storytelling and engagement and Canva is a user-friendly graphic design tool that allows you to create visually appealing graphics. Aside from graphic design, I’ve also found Canva is a great way for me to organize my social media content.

For the last few months, I’ve been organizing my Instagram Grid inside Canva, and creating my posts in the same project. My quote graphics, carousels, and even photos are stored inside the project making it easy for me to plan out my month, and grab my content when needed.

I also love how simple it is to resize the Instagram content for another platform. I’ve been loving sharing carousel posts on Pinterest as well

By using Canva, you can streamline your design process and maintain a consistent brand image effortlessly.

Streamlining Email Marketing with ConvertKit

Building and nurturing your email list is essential for engaging with your audience and driving conversions. It’s hands down my favorite way to market!

ConvertKit is an email marketing tool that offers advanced features for segmenting your list, automating your emails, and analyzing performance metrics, and I’ve been using this tool in my business since 2017. Recently, I’ve heard a lot of buzz about large creators with hundreds of thousands of email subscribers making the switch to Convertkit for its easy-to-use platform and features.

Every entrepreneur needs an email platform and in my opinion, and from experience, Convertkit is the best option.

By utilizing ConvertKit, you can optimize your email marketing campaigns and build strong relationships with your subscribers.

*Head here to give Convertkit a test run!

CONCLUSION

Implementing the right systems and software tools can significantly improve your productivity and efficiency as an entrepreneur.

By protecting your time, and leveraging tools like ClickUp, Descript, Opus Clip Pro, Canva, and ConvertKit, you can streamline your workflow, create engaging content, and enhance your marketing efforts effectively.

Working smarter, not harder, is key to building an authentic brand while maintaining a healthy work-life balance which is something I know we’re all striving for.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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