Marketing is always changing.

And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot!

I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling?

In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing
What Digital Storytelling is and how you can incorporate it into your content to stand out online
One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 111 now.

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Brand Story Vs. Digital Storytelling

A brand story is synonymous with a founder's story or a brand mission. It gives a glimpse into the journey that took you to create your brand.

It is where you showcase your brand's values, mission, purpose, and the experiences that led to its birth.

However, the evolution of digital platforms, specifically social media, demands more from brands and business owners. There's a need to shift from traditional brand storytelling to digital storytelling.

Unlike the brand story, digital storytelling dives into the integration of micro-stories; everyday experiences, client testimonials, and other integral elements of your content to strengthen your marketing efforts and build a deeper connection with your audience.

These stories can be embedded into blog posts, podcasts, and multiple platforms, accommodating your unique brand elements and goals.

Transitioning to Digital Storytelling

While it's essential to get your brand story right, it should not be the final stop. The key is not to get stuck in the branding process but to move into digital storytelling. It will not only drive more traffic to your business but also diversify your content strategy.

How can you transition to digital storytelling successfully?

Creating and sharing everyday stories online is at its core. Digital storytelling aims to highlight different everyday experiences, testimonials, values, and powerful themes.

With digital stories, you’re improving how people connect with your brand.

Content is 22x more likely to be remembered with storytelling because of its effect on the human brain.
86% of consumers say authenticity is a key factor when deciding what brands they like and support, and nothing does that better than storytelling.
81% of consumers said that they need to be able to trust the brand to buy from them, and storytelling builds trust.

Digital Storytelling Tip: Targeting Your Audience

When it comes to digital storytelling, knowing your target audience is vital.

The stories you tell should resonate with your audience and evoke a connection. Your content should reflect your audience's concerns, hopes, desires, and aspirations.

While you might be the one telling the story, and it might even be a personal experience, you must always connect it back to your audience.

This is where traditional storytelling and digital storytelling have the biggest difference.

Digital Storytelling Tip: Enhancing Connection and Boosting Conversion Rates

The main goal of digital storytelling is to build a community, enhance connection, and increase conversions with your growing audience.

The first step in mastering digital storytelling is to start reframing what storytelling is.

Separate your brand story from your digital storytelling. Then, challenge yourself to incorporate a storytelling element into every single piece of content you create.

Every single week, I’m sharing stand-alone stories on social media, integrating storytelling into my short-form videos, and incorporating it into blog posts and podcasts. The possibilities are endless and when you prioritize digital storytelling in your marketing efforts, you’ll discover that your content has more bang for its buck.

Building an Authentic Brand

Embracing digital storytelling is essential to building a truly authentic brand online.

It equips your audience with an in-depth understanding of not only your brand but also the experiences and values behind it.

Integrating digital storytelling into your marketing strategy paves the way for meaningful audience connections and increased conversions, something I know we all want with our marketing efforts.

If you’re ready to dive deeper into the concept of business storytelling check out this guide here.

And, if you’re ready to learn how to elevate your content, build deeper connections with your audience, and convert more dream clients using the power of digital storytelling then I invite you to learn more about Storytelling Made Simple.

Get the details at brandmerry.com/story.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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