As we gear up for a new year, it's time to start thinking about 2025. While I don’t feel completely ready for a new year, I can’t help but recognize that my brain is already thinking ahead.

So, I asked myself, “If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know?

If you are ready to scale your businesses to the six-figure mark, there is an overwhelming amount of information available online, but not all of it is super strategic.

Today, I want to share five strategic actions that are essential for your growth without making you feel like you're drowning in planning details.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

A quick improvement you can make to your website that will result in qualified leads finding you on Google.
Why video marketing is a must and how to embrace it as your most authentic self.
How consumer minds have changed over the years and how you can make a single adjustment to ensure you’re not overlooked by your ideal customers.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 129 now.

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1. Harness the Power of Site-Wide SEO

SEO is a game-changer, and if done correctly, it can have a high return on investment for years.

Site-wide SEO is all about optimizing your website so that Google knows exactly how to categorize it.

For this, you want to consider what potential clients are typing into search engines when they’re ready to make a purchase decision.

By implementing effective SEO strategies, you can rank on the first page of search results, driving targeted traffic to your site with less effort in convincing and converting potential clients.

I recently worked with a client who successfully optimized her new website's SEO, which led to her blog's ranking for competitive keywords like "burnout." The process is straightforward: research, implement, and watch the results snowball over time.

Even a simple website, if optimized for SEO, can significantly boost your business for years to come and should be something every business owner is implementing. It doesn’t have to take more than 90 minutes to do the proper research and implement it on your website. Find out how here.

2. Embrace Evergreen Marketing Platforms

The social media grind can be exhausting, causing many creators to burn out. If you want to scale, then it’s time to embrace evergreen platforms that continually work for you long after content creation.

Platforms such as Pinterest, blogging, YouTube, and podcasting use SEO to gain visibility (which is a bonus perk for these evergreen platforms). By doing specific SEO research for each platform, you can strategically create content that reaches new audiences for longer periods of time.

For example, a video I posted four years ago continues to generate views and leads because I tapped into the power of evergreen strategies.

The key is staying consistent and prioritizing this approach to avoid the constant content hamster wheel. Plus, you can take that long-form content and repurpose it to other platforms with ease (this includes social media)!

3. Leverage Video Content

Video content is essential for scaling your business in 2025.

While it might seem daunting, it doesn’t have to be an overly complicated process. You don’t need a fancy setup to create impactful videos.

I record my videos using a webcam and directly into Descript where I edit the content. This makes editing a breeze, making it possible to create content in under an hour.

Remember, raw, behind-the-scenes videos are performing well across platforms, and embracing them can boost your reach and engagement when using short-form videos.

Regardless of the platform you choose—YouTube, Instagram, or TikTok—video content allows you to repurpose and efficiently expand your audience. Remember, video is a storytelling medium that brings authenticity to your brand and helps expand your reach, getting you in front of new people consistently.

4. Plan Your Customer's Journey

Understanding your ideal customer’s journey is crucial, and there are multiple stages in the buying process, from the initial awareness of symptoms to the decision to make a purchase.

It’s vital to provide content and product offerings that support your customer at each stage of this journey.

Offering a micro version of your primary service at a lower price can attract clients who are not yet ready for the full commitment. It's a way to engage them with your brand, providing immediate value and building trust, making them more likely to transition to your higher-ticket offerings in the future.

This sort of offer suite is going to set you up for more success heading into the new year and give you the framework to scale.

5. Build Trust through Storytelling

Building trust is more critical than ever. With so much content noise online, storytelling is a powerful tool to differentiate yourself.

Sharing personal stories, values, and authenticity connects you with your audience on a deeper level. And, it doesn’t have to be overly complicated to integrate storytelling into your content.

Before posting any content, ask how you can incorporate storytelling into it, and don’t forget about non-verbal storytelling which can include behind-the-scenes video content.

There are a lot of options online, and the demand for you to show up as your true authentic self, build trust, and provide value is crucial.

Explore more videos on storytelling here and here.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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