Brandmerry Blog Archives
Behind-the-scenes of my recent $38k launch
Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an email funnel, webinar, or making it available 24/7 on your website) having a live launch can always drive sales.
I typically launch 3-4 times a year, showcasing my various programs and giving community members the opportunity to join.
Recently, I wrapped up a January launch of my signature live group program Roadmap to Freedom.
Since this program is a live program that takes place at specific times each year and is not available to join at any time, the launches are a BIG deal here at Brandmerry.
This recent launch was no different.
When I'm launching I focus on a few key areas: Refine what's worked in the past, experiment and change what hasn't, and create as personalized outreach as possible.
One of my favorite strategies I use often when launching is to send personalized videos to answer questions or reach out to people I think would be a great fit for the program. The ROI from this strategy is always exceptional.
It's these tips and strategies I want to share with you today in my Launch Recap episode.
If you're gearing up for an upcoming launch, you don't want to miss today's episode where I'm taking you behind the scenes of my recent $38k launch.
Tune in now to hear:
A complete breakdown of the revenue and expenses from the launch, including a breakdown of which projects brought in the most revenue.
The 4 phases I implemented to launch Roadmap to Freedom over a two-month period (and how one of them is something I'll definitely be repeating in the future).
The top lessons and takeaways from this recent launch as it pertains to marketing my program prior to the launch and during the live sales period.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
3 Tips for Signing 1:1 Clients Regularly in Your Business in 2023
I know 1:1 services can get a bad rap online.
There's this belief that it will take all of your time, it will be hard to sell, and it's not scalable. And, while some of that might be true for some people it's not something I've experienced in my entrepreneurial journey.
In fact, I've found that offering 1:1 services is a great way to create a steady stream of income and requires very little money to scale.
I've used 1:1 services (offering various packages and prices) to reach my first $100k as a business owner, and consistently generate around $80k year after year in my business.
Today, on the podcast I'm sharing how you too can sign consistent 1:1 clients in your business as either your main program offering or a supplement to something else.
Tune in now to hear:
Why 1:1 might be the perfect place for you to start your offerings or scale your business despite what you might have heard online from other professionals.
4 of my universal tips for entrepreneurs to sign consistent 1:1 clients in their business.
My top strategy for new entrepreneurs and seasoned entrepreneurs wanting to grow their 1:1 services and generate more revenue.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Stay Consistent in 2023 Even if Strategies Haven't Worked for You in the Past
As we head into the new year there is one thing I wish for you...consistency.
Whatever that consistency looks like for you in terms of your revenue, marketing, habits, etc... I just hope that you've got the motivation to show up for your goals throughout the year.
Because the thing about growing a business boils down to consistently following through on your intentions. If you want to build your audience, you need to consistently be marketing online.
If you want to make sales in your business, you need to consistently talk about your offers.
If you want to close more sales conversations, you need to consistently practice how to do that.
The misconception people have is that someone just got lucky, no they were consistent!
What are you striving to remain consistent in for the next 90 days?
What about the next 6 months?
How about over the next year?
And more importantly, how are you going to set yourself up for success in this department?
In Episode 70, I share my top tips for staying consistent this year.
Tune in now to hear:
The belief people have about consistency, we're busting once and for all, so you can no longer allow this "excuse" to hold you back.
How a successful strategy comes down to two core pieces most entrepreneurs skip (hint: one is mindset and one is strategy).
How to use the "snowball effect" to gain momentum and not burn out trying to do all the things.
Resources Mentioned in This Video:
Repurposing Content Training Video
Marketing Strategy Training Video
Try ClickUp for Free (our favorite task management software)
Read Atomic Habits by James Clear
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
2023 Marketing Predictions from a Brand Coach and Strategist for Entrepreneurs
Marketing is the one element in business that is always changing.
After we establish our brand foundation, our energy and attention goes toward brand awareness, lead generation, and signing client/ making the sale. These three tasks rely on a strong marketing strategy.
But, every single year it feels like there is a new focus on what we should be prioritizing within our marketing if we want to succeed. Sometimes we are subject to the platforms themselves, or new consumer buying habits.
And, as marketers, it's important that we pay attention to these changes. With a lot of conversations centered around the changing financial landscape, it's only natural that entrepreneurs are thinking about how to get ahead in 2023.
As someone who studies this work on a regular basis, looking for trends, changes, and ways to excel, I can tell you it's a lot of work! So, I've done the work in the hopes it will save you time and energy when preparing your marketing for the year ahead.
As we enter another year of marketing, which is sure to be full of challenges, experimenting, and awesome discoveries along the way, I'm sharing my top predictions for the year ahead.
Tune in now to hear:
Part One: The 4 marketing predictions for 2023 centered around brand loyalty, and marketing platforms!
Part Two: An additional 3 marketing predictions for 2023 that focus on the type of marketing to incorporate and what to prioritize in the new year.
The non-negotiables required of every brand wanting to be successful in 2023!
LINKS FROM THIS EPISODE:
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Create and Build an Email List With These 6 Steps
You've probably heard about building an email list before, but have you ever wondered what makes one successful?
Building an email list full of ideal customers is one of the best things you can do to scale your business. But, how do you build an email list from scratch?
There can feel like a lot of moving parts, so it's easy to ignore the process and just tell yourself that you'll grow your social media, or continue to pick your brand colors, but the sooner you have the pieces in place to grow your email list the better.
My challenge to you...start building your email list in the next two weeks! And, to help you with this process, I'm sharing exactly what you need to create your email list, automate your funnel, and promote it.
Whether you're just starting your email list or looking for ways to improve it, this episode is for you!
If you prefer to watch a full video I did on this process, you can tune in here.
Tune in now to hear:
The very first step in building your email list that doesn't have to do with your email platform, pages or any automation!
The 6 pieces needed to create an email list-building machine that works behind the scenes while you enjoy your life.
How I recommend promoting your email list so you can create consistent leads and sales in your business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
LINKS MENTIONED IN THIS EPISODE
Kajabi: An all-in-one platform for email marketing, payment processors, website, sales pages, membership platform, and more. Get a free 30-day trial!
Convertkit: Email marketing we love at Brandmerry. Try it for free!
Flodesk: A visually pleasing email platform that's great for beginners. Get a discount here!
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.